No doubt being a wedding photographer is one of the most exciting careers out there. However, it’s also one of the most challenging and competitive markets to be really successful in. You can find a large number of professional photography services available, but unfortunately the quality of what is delivered varies dramatically. If you’re planning to pursue a career as a professional photographer in Chelmsford then you need to understand a few things first. Before you take the plunge as a Chelmsford professional photography service, you need to realize that there are a lot of top competitors out there like Chris Woodman Wedding Photographywho are well established in the industry.
How to compete with the giants on the industry?
The first, and most important question that needs answering is how do you convince engaged couples to choose your brand over established Chelmsford professional photography services? Finding clients is quite challenging, especially when you’re a newbie! But remember, everyone had to start somewhere and there’s plenty of trial and error along the way, so stick with it and good things will start to happen.
Here are a few tips that you may find helpful if you’re looking to compete with established photography services and winning new clients!
- Incorporate Uniqueness and Creativity:
Being unique helps you stand out of the crowd. You need to identify and understand what makes you and your photography unique. Once you find this out, you’ll have a base to work from and you can start to showcase examples that will grow your brand and attract new clients. Consistency is key so that prospective clients have a clear understanding of exactly what it is you can offer them. Having a strong story connected to your brand allows people to connect on a deeper level that in turn makes your business more valuable.This might make for some uncomfortable reading but nobody cares about YOU, they care about what you can do for THEM.
- Being Resourceful and Helpful is the Key:
There’s no two ways about it, newly engaged couples looking to book vendors in the wedding industry, (more often than not), have no idea where to start. They will have so many questions that need answering and problems that need to be solved. This is where you step in! For instance, you can build content and make suggestions on wedding themes, hair and makeup inspiration, best wedding venues for a certain time of year and so on. One positive thing to come out of starting a Chelmsford professional photography service is you’ll never be short of content ideas. Couples need help so give it to them.
- Maintain Professionalism at all times:
Your professionalism and expertise will attract attention from prospective clients and catapult you ahead of your competition. Keep a clear and consistent presence online so people can see you’re professional and this will start to build trust. When you meet potential clients in-person, always be polite, dress well and present well. This costs nothing, yet goes a long way and will be remembered. Don’t forget to always follow up. Couples will be inundated with information as they start to research the possibilities available to them so they won’t always remember your first email or phone call. Make a note in the calendar to touch base with them and see if they have any further questions regarding your initial contact. It’s a well-known fact that a large percentage of the population won’t purchase a service after just one point of contact. Seeing your work on a regular basis or keeping in touch is a great way for people to become familiar with your brand that will ultimately end with a higher conversion rate for your business.
- In-person meetings are highly recommended:
You can gain so much more from a Face-to-face meeting than you ever can over emails or a phone call. Meeting couples in person allows you to gauge their reactions to what you’re saying and also helps you to understand their personalities and how they are with each other.The most important aspect of face-to-face meetings is that you now have a rapport with your couples and it’s this that they will remember over any email or phone call your competitors make.
- Choose the Right People to Work With:
Working alongside the right people in your industry can have a profound effect on your brand and how people perceive you. Choose wisely and your business will undoubtedly grow. Try contacting top bridal shops in your area, high performing florists, influential hair and makeup artists and more to get your foot in the door and be seen.
Chris Woodman Wedding Photography is a Chelmsford professional photography service that offers unique, creative photography services along with being helpful and resourceful! Want to know more?